Sharing our Interview at GReenLiving.gr a website dedicated to a sustainable and green way of living!
Title: FISIKA, the natural cosmetics brand from Chania, Crete with fans from all over the world
Posted on JANUARY 14, 2024
Interview with FISIKA a company that combines a passion for health and wellness with a commitment to a better world. Filio and Maria, founders of the company, inspired by their grandmother's recipes, started the production of soaps and cosmetics in the kitchen of their home!
-When and how did your story begin?
Think of us, mom and daughter, in the small kitchen of the house that was filled with afternoon light, the aroma of herbal tea, and a shared passion for skin care. It was a cosmic alignment of ideas that birthed FISIKA and with it our commitment to natural skin care and sustainability. But actually, it all started many years ago, when I was just born when my great-grandmother passed on to my mother her knowledge and experience in homemade cosmetics and in everything she made back then with her strong hands.
Maria
However, there is a deeper layer to this story. You see, I faced a personal challenge – eczema, a skin problem that connected me even more intimately with my grandmother. Despite trying various alternatives, the breakthrough came when my grandmother's natural recipes proved to be the solution. This personal journey not only resolved a significant need but also shaped a fundamental trust in natural, pure products.
So, behind FISIKA, there’s not just a business, but a personal story of effectiveness, reliability, and a commitment to products that have proven themselves in real-life experiences. It's more than skincare; it's a journey born out of authenticity and trust.
Filio
-How did you come up with the name of the brand and what does it mean to you?
We automatically considered giving a name to our project an art, and ultimately, it was a blend of intention and creativity. FISIKA, translating to “in a natural way” in Greek, instantly clicked– a name that embodies our dedication to simplicity and nature. But it also happens to be a combination of the family name (F. from Filio and Sika which is our family’s last name).
Filio
-Your brand focuses on creating with sustainable methods. How does this work?
Sustainability is more than just a value for us - it's a lifestyle. As we do in our home we act in the business as well. Our raw material sourcing process is like a treasure hunt, carefully and rigorously seeking ecological, sustainable, and safe ingredients. Our production process is strictly zero waste. And when it comes to our packaging, we worked hard and managed to offer 100% plastic-free options. We are on a mission to make the world a greener, more beautiful place.
Filio
-Which is your favorite series and which one has sold the most?
Every product within our range holds equal significance, representing the culmination of many years of research and development. While it would be very difficult to choose a favorite, our best-seller, SMOOTH Anti-wrinkle face cream with rose resonates strongly with our clientele, showcasing its effectiveness.
Filio
Oh, and the RELIEVE Multi-use Baby Oil stands out as the shining star of our collection. It's for all skin types and all ages, with the magic of 13 different products packed into one bottle. From soothing baby's delicate skin to nurturing our own, RELIEVE is ideal for the whole family.
Maria
-You have charity boxes in your e-shop, how did you come up with this idea and what is their purpose?
At FISIKA we believe in the profound impact that even small businesses can have on society. Our charity boxes are more than just products; they are a testament to our commitment to making a positive difference.
Each such box is a gift that keeps on giving. Not only does the buyer receive quality products, but also 100% of the price (minus taxes) is donated to the chosen charity. We cover all production, packaging, and labor costs, ensuring that our customers' entire contribution goes to support these noble causes.
Also, in the past we have run various campaigns and initiatives, such as continuously supporting stray animals, aiding fire victims, and contributing to reforestation projects. Together, with our customers from around the world, we’ve made a positive impact and we invite you all to be a part of this journey.
With FISIKA, your choice matters and every purchase is a step towards a better world.
-What are the main obstacles you have faced/are facing as a Greek business?
Running a business in Greece is like navigating a labyrinth of bureaucratic twists and economic turns, and the challenge of redefining several consumer patterns such as what your skin needs while steeped in a commercial world deeply immersed in overconsumption and greenwashing. But every challenge is an opportunity, right? Overcoming these obstacles requires a strategic blend of advocacy and continuous education.
Filio
And yes, proving to consumers that olive oil is more than just a salad ingredient, we had to break the mold. It's not your typical skincare ingredient but the results speak for themselves!
Maria
-What is the key to success and what advice would you give to someone who wants to start a sustainable business?
Success, for us, comes from a mix of resilience, innovation, and a big dose of courage to be different and true to your values like a strong commitment to sustainable practices. Our advice for aspiring entrepreneurs? Embrace sustainable entrepreneurship by staying true to your values and, above all, trust your journey - and your gut.
Filio
-Would you like to share with us any plans for the future?
Exciting times ahead! We’re expanding our sustainable product line, exploring new collaborations, and staying true to our eco-conscious roots. Keep an eye out for new launches and initiatives that resonate with our values.
Maria
-Where can we find you?
Follow the trail of botanical scents! Either at our cozy natural store in Gerani Chania (imagine it as a secret garden of skincare and wellness wonders), for a hands-on experience with our products. Either at fisika.gr our online store where you can also receive personalized service. We are anywhere you need a touch of natural glow!
Maria
Come say hello on Instagram @fisika.gr – we love meeting fellow natural skin care enthusiasts!
We invite the GReenLiving community to discover our world, either in-store or online, for a pampering experience that blends caring with environmental sensitivity.
Let's unite our dreams for the future and create a journey of beauty and sustainability together!
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Fenia Kal Founder-Chief Editor of GReenLiving.gr | Environmental Scientist, MSc
